ABOUT//

NYCTA is a fashion-forward, contemporary brand known for bold silhouettes that redefine style, attitude, and emotion.

We set the stage and dove headfirst into a brand-new playground an AI-powered campaign built from scratch. It began the classic way: concept ideation, brief refinement, a storyline and eventually a screenplay that set the tone, but quickly grew into a full-blown creative experiment the kind where tech meets instinct and refuses to let go. We don’t box ourselves to one style or playbook got a new challenge, a fresh idea? Bring it on.

Ideas bloomed into visuals, visuals turned into prompts, and AI did its thing moody, glitchy, brilliant but with a catch: tiny bursts of 6 seconds at 720p. Platform limitations? Just fuel for the fire. We rebuilt, upscaled, and sharpened each clip to crisp 1080p, then dialled colours, motion, and transitions in Premiere Pro, until every frame pulsed with intensity, character, and style.

All of it, done in just four days.
Six emotions: Solitude, Resilience, Awakening, Rage, Discipline, Rebellion.
Frames born of collaboration half AI, half human, pure imagination unleashed.

What emerged was a dynamic, undeniable fusion of human instinct and AI unpredictability, defying limits and surpassing all expectations. It wasn’t just seen it was felt.