ABOUT//

Vernam is a fast-growing Indian personal care startup redefining hygiene with safe, effective, 100% fluoride-free and cruelty-free formulations offering modern oral and personal care for today’s conscious consumer.

Working with Vernam was a full-on creative adventure. From pitching a pool of ideas to watching four of our quirkiest concepts get the green light, the whole ride was about turning imagination into action. Four ads, four moods, four sets of challenges but one shared belief in delivering results.

From visual planning and casting to art direction, every step had its own chaos and charm. It was fun, fast, and buzzing with energy exactly the kind of space our team thrives in. Our tiny-but-tenacious crew pulled off all kinds of magic, from juggling last-minute curveballs to nailing one of our favourite moments: the paan-tapri shot.

Sure, we could have built a tapri from scratch on set, but where is the indie texture in that? So, we went scouting through nearby lanes until we stumbled upon the perfect one. Our vision clicked instantly with the shop owner, who generously offered us his space. Cut to: we were there at the crack of dawn, setting everything up just in time to catch that perfect wash of morning light the kind you simply cannot fake.

Our process had plenty of those scrappy, on-your-feet solutions that only a passionate team can pull off, but the final output? All the right feels, all the right frames and nothing short of what we envisioned. A little bit of chaos behind the scenes, a whole lot of excellence on screen that’s pretty much our default setting.

When a campaign catches its rhythm, you feel it, and this one did ideas that hit home, energy that flowed, and frames carried the exact spark we set out to create.